diff --git a/src/common/util/src/os/lin/lin_mmap_object.cpp b/src/common/util/src/os/lin/lin_mmap_object.cpp
index 3a95b53b139..b3c20500bde 100644
--- a/src/common/util/src/os/lin/lin_mmap_object.cpp
+++ b/src/common/util/src/os/lin/lin_mmap_object.cpp
@@ -77,7 +77,7 @@ public:
         }
         m_size = sb.st_size;
         if (m_size > 0) {
-            m_data = mmap(nullptr, m_size, prot, MAP_PRIVATE, m_handle.get(), 0);
+            m_data = mmap(nullptr, m_size, prot, MAP_PRIVATE | MAP_POPULATE, m_handle.get(), 0);
             if (m_data == MAP_FAILED) {
                 throw std::runtime_error("Can not create file mapping for " + path + ", err=" + std::strerror(errno));
             }
diff --git a/src/common/util/src/os/win/win_mmap_object.cpp b/src/common/util/src/os/win/win_mmap_object.cpp
index 114ef6cd9cd..ff21b67a7b0 100644
--- a/src/common/util/src/os/win/win_mmap_object.cpp
+++ b/src/common/util/src/os/win/win_mmap_object.cpp
@@ -113,6 +113,14 @@ private:
                                      0,  // offset_align >> 32,
                                      0,  // offset_align & 0xffffffff,
                                      m_size);
+            
+            WIN32_MEMORY_RANGE_ENTRY memoryRange;
+            memoryRange.VirtualAddress = m_data;
+            memoryRange.NumberOfBytes = m_size;
+
+            HANDLE hProcess = GetCurrentProcess();
+            PrefetchVirtualMemory(hProcess, 1, &memoryRange, 0);
+
             if (!m_data) {
                 throw std::runtime_error("Can not create map view for " + path);
             }
diff --git a/tests/time_tests/scripts/run_timetest.py b/tests/time_tests/scripts/run_timetest.py
index 806573da039..407f20be41e 100644
--- a/tests/time_tests/scripts/run_timetest.py
+++ b/tests/time_tests/scripts/run_timetest.py
@@ -17,6 +17,7 @@ import argparse
 import sys
 import os
 import yaml
+import urllib.request
 
 from pathlib import Path
 from pprint import pprint
@@ -31,8 +32,23 @@ sys.path.insert(0, str(UTILS_DIR))
 
 from proc_utils import cmd_exec
 from path_utils import check_positive_int
+from platform_utils import os_type_is_windows
 
 
+def page_cache_cleanup():
+    retcode = 0
+    if os_type_is_windows():
+        # Download to a temporary file
+        EmptyStandbyList_exe_path = urllib.request.urlretrieve(
+            "https://github.com/vurusovs/EmptyStandbyList/raw/master/EmptyStandbyList.exe")[0]
+        retcode, _ = cmd_exec([EmptyStandbyList_exe_path])
+    else:
+        cmd = ["sudo", "sh", "-c", "echo 1 > /proc/sys/vm/drop_caches"]
+        retcode, _ = cmd_exec(cmd)
+    if (retcode):
+        raise Exception("Page cache clean failed")
+    
+
 def parse_stats(stats: list, res: dict):
     """Parse raw statistics from nested list to flatten dict"""
     for element in stats:
@@ -72,6 +88,9 @@ def run_timetest(args: dict, log=None):
     if log is None:
         log = logging.getLogger("run_timetest")
 
+    if args["hint"] == "cold":
+        page_cache_cleanup()
+
     cmd_common = prepare_executable_cmd(args)
     ov_env = os.environ
     ov_env['OPENVINO_LOG_LEVEL'] = '4'
@@ -156,6 +175,12 @@ def cli_parser():
                         dest="output_precision",
                         type=str,
                         help="Change output model precision")
+    parser.add_argument("-hint",
+                        default="cold", # TODO: revert after custom CI runs
+                        choices=["warm", "cold"],
+                        dest="hint",
+                        type=str,
+                        help="Configure environment to perform measurements")
 
     args = parser.parse_args()
 
diff --git a/tests/time_tests/test_runner/conftest.py b/tests/time_tests/test_runner/conftest.py
index 30f853e05b5..b0c37130086 100644
--- a/tests/time_tests/test_runner/conftest.py
+++ b/tests/time_tests/test_runner/conftest.py
@@ -64,6 +64,13 @@ def pytest_addoption(parser):
         action='store_true',
         help="Enable model cache usage",
     )
+    test_args_parser.addoption(
+        "--hint",
+        default="cold", # TODO: revert after custom CI runs
+        choices=["warm", "cold"],
+        type=str,
+        help="Configure environment to perform measurements",
+    )
     db_args_parser = parser.getgroup("timetest database use")
     db_args_parser.addoption(
         '--db_submit',
@@ -130,6 +137,11 @@ def model_cache(request):
     """Fixture function for command-line option."""
     return request.config.getoption('model_cache')
 
+@pytest.fixture(scope="session")
+def hint(request):
+    """Fixture function for command-line option."""
+    return request.config.getoption('hint')
+
 
 # -------------------- CLI options --------------------
 
diff --git a/tests/time_tests/test_runner/test_timetest.py b/tests/time_tests/test_runner/test_timetest.py
index 039d301328e..b600cff5025 100644
--- a/tests/time_tests/test_runner/test_timetest.py
+++ b/tests/time_tests/test_runner/test_timetest.py
@@ -34,7 +34,7 @@ from scripts.run_timetest import run_timetest
 REFS_FACTOR = 1.2      # 120%
 
 
-def test_timetest(instance, executable, niter, cl_cache_dir, model_cache, model_cache_dir,
+def test_timetest(instance, executable, niter, cl_cache_dir, model_cache, model_cache_dir, hint,
                   test_info, temp_dir, validate_test_case, prepare_db_info):
     """Parameterized test.
 
@@ -76,6 +76,7 @@ def test_timetest(instance, executable, niter, cl_cache_dir, model_cache, model_
         "input_precision": input_precision,
         "output_precision": output_precision,
         "model_cache": model_cache,
+        "hint": hint,
     }
     logging.info("Run timetest once to generate any cache")
     retcode, msg, _, _, _ = run_timetest({**exe_args, "niter": 1}, log=logging)