diff --git a/src/common/itt/CMakeLists.txt b/src/common/itt/CMakeLists.txt
index 49b63848906..b9d0a79392a 100644
--- a/src/common/itt/CMakeLists.txt
+++ b/src/common/itt/CMakeLists.txt
@@ -12,7 +12,8 @@ add_library(openvino::itt ALIAS ${TARGET_NAME})
 target_link_libraries(${TARGET_NAME} PUBLIC openvino::util)
 
 if(ENABLE_PROFILING_ITT)
-    target_link_libraries(${TARGET_NAME} PUBLIC ittapi::ittapi)
+    target_link_libraries(${TARGET_NAME} PUBLIC
+        $<IF:$<TARGET_EXISTS:ittapi::ittnotify>,ittapi::ittnotify,ittapi::ittapi>)
     if(ENABLE_PROFILING_FILTER STREQUAL "ALL")
         target_compile_definitions(${TARGET_NAME} PUBLIC
             ENABLE_PROFILING_ALL
diff --git a/src/common/itt/cmake/ITTConfig.cmake b/src/common/itt/cmake/ITTConfig.cmake
index f2f6fca627b..251900ce60e 100644
--- a/src/common/itt/cmake/ITTConfig.cmake
+++ b/src/common/itt/cmake/ITTConfig.cmake
@@ -47,12 +47,12 @@ find_package_handle_standard_args(ITT
 if(ITT_FOUND)
     set(INTEL_ITT_FOUND ${ITT_FOUND})
 
-    add_library(ittapi::ittapi STATIC IMPORTED GLOBAL)
-    set_target_properties(ittapi::ittapi PROPERTIES IMPORTED_LOCATION "${Located_ITT_LIBS}"
-                                                    INTERFACE_INCLUDE_DIRECTORIES ${Located_ITT_INCLUDE_DIRS}
-                                                    INTERFACE_COMPILE_DEFINITIONS ENABLE_PROFILING_ITT)
+    add_library(ittapi::ittnotify STATIC IMPORTED GLOBAL)
+    set_target_properties(ittapi::ittnotify PROPERTIES IMPORTED_LOCATION "${Located_ITT_LIBS}"
+                                                       INTERFACE_INCLUDE_DIRECTORIES ${Located_ITT_INCLUDE_DIRS}
+                                                       INTERFACE_COMPILE_DEFINITIONS ENABLE_PROFILING_ITT)
 
     if(UNIX)
-        set_target_properties(ittapi::ittapi PROPERTIES INTERFACE_LINK_LIBRARIES "${CMAKE_DL_LIBS};Threads::Threads")
+        set_target_properties(ittapi::ittnotify PROPERTIES INTERFACE_LINK_LIBRARIES "${CMAKE_DL_LIBS};Threads::Threads")
     endif()
 endif()
diff --git a/thirdparty/dependencies.cmake b/thirdparty/dependencies.cmake
index fc5b7ea2024..e815baa80ce 100644
--- a/thirdparty/dependencies.cmake
+++ b/thirdparty/dependencies.cmake
@@ -29,9 +29,15 @@ endif()
 if(ENABLE_PROFILING_ITT)
     find_package(ittapi QUIET)
     if(ittapi_FOUND)
-        # conan defines 'ittapi::ittapi' target
-        set_target_properties(ittapi::ittapi PROPERTIES
-            INTERFACE_COMPILE_DEFINITIONS ENABLE_PROFILING_ITT)
+        if(TARGET ittapi::ittapi)
+            # conan defines 'ittapi::ittapi' target
+            set_target_properties(ittapi::ittapi PROPERTIES
+                INTERFACE_COMPILE_DEFINITIONS ENABLE_PROFILING_ITT)
+        elseif(TARGET ittapi::ittnotify)
+            # official 'ittapi::ittnotify' target
+            set_target_properties(ittapi::ittnotify PROPERTIES
+                INTERFACE_COMPILE_DEFINITIONS ENABLE_PROFILING_ITT)
+        endif()
     else()
         add_subdirectory(thirdparty/ittapi)
     endif()
diff --git a/thirdparty/itt_collector/sea_itt_lib/CMakeLists.txt b/thirdparty/itt_collector/sea_itt_lib/CMakeLists.txt
index 3282bd85fd2..82919fb64b5 100644
--- a/thirdparty/itt_collector/sea_itt_lib/CMakeLists.txt
+++ b/thirdparty/itt_collector/sea_itt_lib/CMakeLists.txt
@@ -27,7 +27,7 @@ add_library(${TARGET_NAME} SHARED ${SOURCES})
 target_include_directories(${TARGET_NAME} PRIVATE ${CMAKE_CURRENT_SOURCE_DIR})
 set_target_properties(${TARGET_NAME} PROPERTIES OUTPUT_NAME IntelSEAPI)
 
-target_link_libraries(${TARGET_NAME} PRIVATE ittapi::ittapi)
+target_link_libraries(${TARGET_NAME} PRIVATE ittapi::ittnotify)
 
 if(UNIX)
     target_link_libraries(${TARGET_NAME} PRIVATE ${CMAKE_DL_LIBS})
diff --git a/thirdparty/ittapi/CMakeLists.txt b/thirdparty/ittapi/CMakeLists.txt
index 96f7ae7d604..d30d6f0136c 100644
--- a/thirdparty/ittapi/CMakeLists.txt
+++ b/thirdparty/ittapi/CMakeLists.txt
@@ -22,9 +22,9 @@ else()
                     $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/ittapi/src/ittnotify>
                     $<BUILD_INTERFACE:${CMAKE_CURRENT_SOURCE_DIR}/ittapi/include>)
 
-    # create alias ittapi::ittapi
-    add_library(ittapi::ittapi ALIAS ittnotify)
+    # create alias ittapi::ittnotify
+    add_library(ittapi::ittnotify ALIAS ittnotify)
 
-    openvino_developer_export_targets(COMPONENT openvino_common TARGETS ittapi::ittapi)
-    ov_install_static_lib(ittapi::ittapi ${OV_CPACK_COMP_CORE})
+    openvino_developer_export_targets(COMPONENT openvino_common TARGETS ittapi::ittnotify)
+    ov_install_static_lib(ittapi::ittnotify ${OV_CPACK_COMP_CORE})
 endif()