diff --git a/tools/ovc/openvino/tools/ovc/convert_impl.py b/tools/ovc/openvino/tools/ovc/convert_impl.py
index 0a788b70f02..95682c706bb 100644
--- a/tools/ovc/openvino/tools/ovc/convert_impl.py
+++ b/tools/ovc/openvino/tools/ovc/convert_impl.py
@@ -28,7 +28,7 @@ from openvino.tools.ovc.cli_parser import get_available_front_ends, get_common_c
 from openvino.tools.ovc.help import get_convert_model_help_specifics
 
 from openvino.tools.ovc.error import Error, FrameworkError
-from openvino.tools.ovc.get_ov_update_message import get_ov_update_message, get_compression_message
+from openvino.tools.ovc.get_ov_update_message import get_compression_message
 from openvino.tools.ovc.version import VersionChecker
 from openvino.tools.ovc.utils import check_values_equal
 from openvino.tools.ovc.logger import init_logger
@@ -492,10 +492,6 @@ def _convert(cli_parser: argparse.ArgumentParser, args, python_api_used):
             if 'compress_to_fp16' in argv and argv.compress_to_fp16:
                 print(get_compression_message())
 
-            ov_update_message = get_ov_update_message()
-            if ov_update_message is not None:
-                print(ov_update_message)
-
         send_conversion_result('success')
 
         if is_verbose(argv):
diff --git a/tools/ovc/openvino/tools/ovc/get_ov_update_message.py b/tools/ovc/openvino/tools/ovc/get_ov_update_message.py
index ecc9d8f1777..9c1f73bca28 100644
--- a/tools/ovc/openvino/tools/ovc/get_ov_update_message.py
+++ b/tools/ovc/openvino/tools/ovc/get_ov_update_message.py
@@ -7,15 +7,6 @@ msg_fmt = 'Check for a new version of Intel(R) Distribution of OpenVINO(TM) tool
           'or on https://github.com/openvinotoolkit/openvino'
 
 
-def get_ov_update_message():
-    expected_update_date = datetime.date(year=2024, month=12, day=1)
-    current_date = datetime.date.today()
-
-    link = 'https://software.intel.com/content/www/us/en/develop/tools/openvino-toolkit/download.html?cid=other&source=prod&campid=ww_2023_bu_IOTG_OpenVINO-2023-1&content=upg_all&medium=organic'
-
-    return msg_fmt.format(link) if current_date >= expected_update_date else None
-
-
 def get_compression_message():
     link = "https://docs.openvino.ai/2023.0/openvino_docs_MO_DG_FP16_Compression.html"
     message = '[ INFO ] Generated IR will be compressed to FP16. ' \