diff --git a/CMakeLists.txt b/CMakeLists.txt
index 2ceef032e7e..e0e3bb1254d 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -20432,7 +20432,7 @@ function(generate_pkgconfig name description version requires
     "${output_filepath}"
     @ONLY)
   install(FILES "${output_filepath}"
-    DESTINATION "lib/pkgconfig/")
+    DESTINATION "${gRPC_INSTALL_LIBDIR}/pkgconfig")
 endfunction()
 
 # gpr .pc file
diff --git a/templates/CMakeLists.txt.template b/templates/CMakeLists.txt.template
index 76724faec46..b16ccf044d2 100644
--- a/templates/CMakeLists.txt.template
+++ b/templates/CMakeLists.txt.template
@@ -852,7 +852,7 @@
       "<%text>${output_filepath}</%text>"
       @ONLY)
     install(FILES "<%text>${output_filepath}</%text>"
-      DESTINATION "lib/pkgconfig/")
+      DESTINATION "<%text>${gRPC_INSTALL_LIBDIR}/pkgconfig</%text>")
   endfunction()
 
   # gpr .pc file